30 Days with Siri

Disclaimer: Apple has done such a good job of giving a Siri a persona that many times throughout this article I will refer to Siri as ‘her’ or ‘she’. Thanks for making me think my phone is a person, Apple.

This is the tale of a 2 hour a day commuter, 8 hour a day Fortune 500 company employee, and part time Lifehack editor living in the USA using Siri over the last 30 days. Enjoy.

It’s hard to believe that the iPhone 4S has already been out for a month. In this small amount of time we’ve seen iPhone 4S battery issues come and go, Siri outages, and data usage problems (that may not really be problems). But, just like every year, the iPhone proves to be one of the best selling smart phones of all time. It isn’t really surprising, is it?

It’s funny just how important Siri has become in my life in the last 30 days. Being an old Android user, I was privy to the idea of interacting with my phone by voice using Google’s Voice Actions. Google Voice Actions worked well but for some reason my use of them never stuck.

But Siri isn’t just about commanding your phone to do things. It’s about interacting with your phone in a way that Google Voice Actions (or any product for that matter) never brought to the mainstream. Not only does Siri provide the user with a way to interact with one’s device like never before, “she’s” also a tad snarky and has an attitude of “her” own.

This is the “special sauce” that Apple adds to their products. The way to make them more human.

Yes, voice interaction existed with phones before Siri came, and yes, Google did a hell of a job with making voice work with a smartphone. But, Apple is the company that brings “outlying” technologies to the mainstream by making them approachable by humans.

The Good

When I saw the demo of Siri during the iPhone 4S announcement I was super excited. Mostly because I am an Apple fanboy, but also because I am a geek and could see myself using voice to interact with my phone to get things done faster and better. But, deep down, I was scared that Siri wouldn’t be as good as it looked. I was afraid that the attractive man running next to the river effortlessly changing his meeting appointments with his voice through Apple headphones was fake. I mean, whose Apple headphones stay in their ears while running anyways?

But my biggest fear was that this “personal assistant” was going to be a digital interface that only worked if I learned the perfect voice syntax to interact with it.

This is delightfully not the case.

Out-of-the-box

I started doing the normal things first like sending text messages, scheduling appointments, reading text messages, sending emails, checking the weather, seeing how many calories were in a bagel; normal queries and actions to see how well Siri worked.

I would say 95% of the time, Siri was spot on. It transcribed my text messages and emails, added appointments correctly to my calendar (even repeating appointments), created new reminders that nagged me when I got home, played songs from my music library, etc. Siri was so good at first, that it threw me for a loop when she would mess things up like what text note to append something to or the name of the artist that I was giving her to play.

Because of how well Siri worked “out of the box”, I quickly changed my habits and workflows that I have had with my smartphones for the past 3 years.

Outsourcing with Siri

Here are the following things that I now outsource to Siri at least 90% of the time:

  • Appointment creation with the calendar
  • Quick reminders and time specific things that I need to remember (I use to put all of this in OmniFocus)
  • Calling people
  • Checking the weather

And here are the things that I outsource while driving or at home (not in front of co-workers)

  • Everything from above
  • Sending text and reading messages
  • Sending emails
  • Making notes
  • Sending tasks to my OmniFocus inbox (with the “hack” I detailed in our last Siri post)
  • Playing music
  • Searching things (as long as I don’t have to dive into Mobile Safari to get it done)

On productivity

Siri is a joy to use. When we talk about being and staying productive here at Lifehack, we all have this idea of staying in the flow of what we are currently working and concentrating on, allowing us to be in a productive state. Siri allows me to do that. Once the following three things happen, Siri will allow for people to stay in this state more of the time:

  1. Apple opens the doors to Siri for developers (which may be a good or bad idea depending on how Apple and developers identify their roles)
  2. “Normal” people accept the idea of people around them interacting with their devices, telling them what to do.
  3. The Siri service covers more ground and is more selective in the ways that it requires a data connection.

We will be able to use a “digital assistant” that allows us to keep thoughts at bay while we work and use other apps that we need to use with little resistance. Siri can then become a major part of one’s workflow. This is what Apple has planned for Siri in the future and once it becomes more “acceptable” in public to talk to our devices, this type of use of Siri will be a reality.

The Bad

You’d think from reading above that Siri is a bed of roses and that Apple is the king of everything in the world. Well, that’s sort of true. But, I did have some issues with Siri, some of them have still yet to be resolved.

Server outages

The biggest complaint that I have regarding Siri is that even if you do the simplest of actions (like calling a contact) you have to make a data call to Apple’s servers. It makes sense to do this sort of call for intense queries that require some backend processing like that of transcription and dictation or for queries that require some sort of call over the network (Wolfram Alpha search), but for doing simple things that are native to the iPhone it seems unnecessary.

The idea of making a data call for every Siri query isn’t entirely noticeable until the Siri service is down, which over the past 30 days I have experienced 2 times. I’m not talking about down for one query and then back up, I’m talking about Siri being down for several hours at a time.

When I wanted to send a SMS to my wife on the way home from work the other day, I got the typical “I’m having trouble connecting to the network” message. Some consumers may think that this means that the network is down, not that the Siri network is down. This is a truly frustrating thing and for all the times that I had used the Google Voice Actions on Android, the only time I couldn’t access that service is when I couldn’t get a network connection to my data provider.

Apple needs to rethink the way that it uses (and requires) access to the a data network and the Siri network to utilize Siri.

Where am I?

Another bad thing about Siri is how it doesn’t completely support different places around the world. Lifehack’s editor, Mike Vardy, can’t use Siri for location based queries in Canada. Siri just doesn’t know where Canda is right now. This may be fixed sometime in 2012.

I’m not entirely sure how Siri is working in other parts of the world, but when it first launched, location data was seriously lacking. If Apple expects Siri to truly take over, how can it if it doesn’t know where the closest Pizzeria is?

Features lacking

Something else that seems obvious that Siri should do is have the ability to change settings on my iPhone. Things like “Siri, turn off WiFi” or “turn on airplane mode” simply don’t work (good thing about the airplane mode though, you couldn’t turn it off without your network connection!).

Some other oddities that Siri faces is that searching the web can be lacking and inconsistent. I like how you can get a locksmith or find local escort services easily through Yelp! but searching for something like “where was the Lord of the Rings filmed” sometimes brings back a Siri provided search result (that is the search result inside of the Siri app) while other times gives you the option to search the web. It seems that Apple is still trying to figure out how to make sure that the search results that Siri will present are correct and the best.

This is definitely a natural language and processing issue. Apple probably thinks that rather than incorrectly presenting the correct, best results, users should be suggested to search the web through Mobile Safari. This way they can make up their own mind which is the correct, best answer.

When Siri finds things and is certain of what she is presenting it amazes me. But, when I search for something that I think should just work rather than take me into Mobile Safari it starts to reduce the “amazingness” of Siri.

Once again; it’s beta right?

In conclusion

My 30 days with Siri has been excellent even with the slight snafus of Siri being down and general feature issues (both of which will get better over time). Like I said above, I now “outsource” a decent amount of what I do with my phone to Siri. And as the Siri service becomes stronger and more ubiquitous, you better believe that I will use it more and more.

I think that Siri is revolutionary yet has its flaws. When I can raise my phone to my face and simply say, “remind me to take out the trash before I leave home” and have my phone alert me when I’m leaving my house to take out the trash, it makes me feel like I’m living in a dream world. But when I do the same action and Siri says, “Christopher I cannot connect to the network”, I’m reminded that there is still work to be done.

Siri, is by far the best voice recognition and natural language software that I have ever used. No matter what happens, Siri will continue to get better and smarter allowing us to be more productive with our iOS devices.

Tools in order to create content and leverage your time are getting more and more common place.
The new iphone as outlined in the above article can help you outsource, but do not forget how easy it is to create content that can help people, solve problems and build relationships ~ Wes

5 Ways to Use the Internet to Drive People Offline

Local marketers that fuse what they are doing offline, in their store, in their leads groups and in their community, with the awesome depth and ease of reach available through an active online presence can amplify the impact of their efforts in ways that produce a much greater return on investment all around.

Gaining the reach and scale of online whilst adding the YOU factor, which I mean is using video or audio for online peeps to get a closer feel of your non verbal cues is a competitive advantage online.

Moving prospects to a live presentation compounds your competitive advantage.
Another great article from Duct Tape Marketing

Do it Tomorrow

One of the most effective ways to get your ideas implemented is to charge a lot for them. It increases the perception of value and creates an impulse to execute so that the investment won't be wasted.

Great, concise post by Seth Godin. Many times we undervalue our ideas by not charging for them, and we wonder why the wither on the vine.
Price quickly sorts out who really wants to work with you...

The Warren Buffett Method for Building a Successful Blog

Build a source of information for your chosen topic. Write posts that focus on principles rather than techniques. That way your posts will be as relevant in four years as they are on the day you write them.

With the discipline of focus, Aman Basanti applies Warren Buffets investment strategy in a unique way. What Buffet is looking for is what Jim Collins outlines in his book "From Good to Great" ~ the Hedgehog Principle.
This principle focuses on what is of strategic importance to an organisation and from there relentless pursuit.
Focusing on this point with 'evergreen' information makes your blog content strategy relevant for years to come.

55 Fascinating Facts About Social Media in Sweden | Social Media Today

So it is hardly surprising that Swedes are quick to adopt social media and it is starting to affect every aspect of our daily lives. More Swedes use social media on a typical day than traditional online media (35% vs 28% in 2010). And businesses and organizations follow consumers into the the digital space.

The tipping point for social media and everyday 'real' world people and communications is becoming closer. Just like telephones, faxes, mobile phones took some time to become mainstream, the social nature of the web is becoming part of entire nations (re Sweden) way of conducting their ordinary lives.

As a trend, we here it often, business must get involved.
Most of the times people are still wondering how and why?
Maybe this can help gain clarity...

Facebook “Likes” More Profitable Than Tweets [STUDY]

Mashable!


If event registration site Eventbrite’s experience is any indication, social media marketers looking for monetary returns on their efforts might get more value from Facebook than Twitter.

The company announced Wednesday that an average tweet about an event drove 80 cents in ticket sales during the past six months, whereas an average Facebook Like drove $1.34.

The study, which used in-house social analytics tools to track ticket sales on the site, was a continuation of a similar analysis the company released in October after analyzing data from a 12-week period. That study also indicated Facebook drove more sales for Eventbrite than Twitter, although the difference between the two networks’ sales per post was greater at that point than throughout the entire six-month period.

In addition to each individual Facebook Like driving more sales than an individual tweet, the study also revealed cumulative activity on Facebook was greater than activity on Twitter for Eventbrite. People shared Eventbrite events on Facebook almost four times as often as they did on Twitter. The company attributes this disparity to Facebook’s wider reach and greater emphasis on real-world ties.

It’s important to note that a very small percentage of site visitors actually shared event pages on either network. Only 1% of people who landed on an event page shared it with their friends; 10% of people who had purchased a ticket did the same.

Obviously people are more likely to share events if they are attending. Their friends, according to Eventbrite’s data, are also more likely to buy tickets to an event shared on Facebook by a ticket holder than one shared by an uncommitted friend. But whether these trends, or any of Eventbrite’s findings, are relevant to other types of purchases is still a matter of speculation. But Eventbrite is betting they are.

“We carefully track sharing behavior in an effort to help event organizers tap into a new world of distribution for their event promotion,” wrote Tamara Mendelsohn, Eventbrite’s director of marketing and former senior analyst at Forrester Research, in a blog post about the study. “But the findings apply broadly to all e-commerce businesses, because the foundations of e-commerce are shifting as the social graph becomes a meaningful influence in driving transactions.”

Image courtesy of iStockphoto, imagedepotpro

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8 Simple Ways to Improve Your YouTube Channel

Mashable!

You don’t have to be a YouTube “personality” to create a fantastic, customized YouTube channel. Everyone can take advantage of the options available.

YouTube’s product manager for consumer channels, AJ Crane, says your personal channel is “the best place to showcase your content.” We spoke to Crane to find out some great ways to improve, and make the most of, your channel’s appearance, usability and engagement options.

If you want to give your YouTube channel a quick makeover, take a look through our gallery for some top tips, hints and tricks. Let us know any of your suggestions in the comments below.


1. Create a Custom Background Image



"Your channel design should compliment your content," says AJ Crane. And what better way to compliment your content than by creating a custom background?

If you've got the skills to DIY an image for your channel, then bear in mind it can't exceed 256 kilobytes and will look best at 1500 pixels wide and 2000 pixels tall. YouTube's main channel content is about 962 pixels wide, so if you're making a "frame" to fit your content, keep that measurement in mind.

To add your own image, click on your YouTube username at the top-right of your screen and select "My Channel." Next, select "Themes and Colors." You may need to click on "show advanced options" for the ability to upload your new background image.


2. Select the Perfect Color Scheme


If you've changed your background image then it's worth taking the time to look at your channel's color scheme and adjust accordingly. "Make sure your page is very 'useable,'" says Crane, who advises paying special attention to the color of the text to ensure it's legible.

To make changes to your channel's color scheme, go to your "My Channel" settings and select "Themes and Colors." If the page does not display as per the screengrab above, click on "show advanced options" to bring up the additional choices. You can select colors by hitting the thumbnail next to the option, or by entering the corresponding hex triplet.


3. Make Your Best Video "Featured"


By default, YouTube shows your most recent video in the main "Featured" window on your channel page. While this may be ideal for YouTubers who post regular content, this may not be a great option for less frequent posters.

If your most recent video isn't the best example of your channel's content you can set another video to occupy that slot.

To change your channel's "Featured" clip, go to your "My Channel" settings and select "Video and Playlists." Now, using the dropdown "Featured Video" menu, you can choose a video from the list, or by selecting "other," you can paste the URL of the video you want to feature.


4. Make Sure All Your Thumbnails Look Good


Once you have your videos neatly ordered, it's time to make sure they look as good as they can. If you didn't do this at the time of upload, you can go back and change the thumbnails of your uploaded videos.

To do this, click on your YouTube username at the top-right of the screen and select "My Videos." Find the video you want to amend from the list, click "Edit," scroll down to see three thumbnails to choose from, click the one you want and then scroll down to save.


5. Add Channel Tags


Have you set up tags for your channel? This is a great way for people to find your content, says Crane, who recommends taking the time to tag your channel with relevant key words just as you do with your videos.

To add tags, go to the "My Channel" menu and select "Settings."


6. Pay Attention to Comments


"Engage with your audience," says Crane. Take the time to read your channel comments as well as those posted on your videos and be sure to respond.

Crane also advises trying to "keep the comments quality" by deleting and reporting spammy comments. These kinds of comments can make your channel page look "neglected."

Deleting a comment on your channel page is the same process as deleting a comment on your video. Simply hover over the comment and then select the appropriate action from the dropdown menu.


7. Keep Your Activity Stream Busy


"Recent Activity" is a module you can add to your channel page that shows, as the title suggests, what you've been up to on YouTube lately.

Crane says this module is a great way "for creators to get involved." If you like or favorite a video on YouTube, this action will show up in your "Recent Activity" as well as the "Recent Activity" box of the content creator. It's a good method for making new YouTube contacts, suggests Crane, as video owners who've been liked or favorited are more likely to click through to take a look at your content in return.


8. Engage Your Audience


There's another way to engage your audience via your channel. You can ask questions, call for suggestions or start a discussion through the "Moderator" tool.

Originally created for the "News & Politics" category, Crane suggests using the tool as a great way to get your viewers more engaged with your content.

To ask a question on your channel, go to your "My Channel" settings, select "Modules" and check the "Moderator" box to bring up the options.

Interested in more YouTube news? Check out Mashable Explore, a new way to discover resources and information on your favorite Mashable topics.

Image courtesy of codenamecueball

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